A Tangible Outcome
Personalized thinking hats for friends
Project Type
Personal
Tools
Adobe Photoshop, Adobe Illustrator
Duration
1 Month
High-Level Goals:
Personalization & Unification
Make something meaningful & tangible
A few years ago, I received a dad-cap as a gift from my close friend (the khaki one above). I loved everything about it, so I decided that I wanted to make my own versions and gift them to family and friends for Christmas. The purpose of these hats, aside from being gifts, was to promote mindfulness, self-awareness and communication styles with others.
🔗 Yoopong Low Profile Cotton Twill
Personalize
I thought that these color-personalities would be a good approach to making each hat unique, so I decided to represent that concept with a stitched line on the back of the hat (in the color that I thought most closely fit the giftee).
▶️ Your Personality and Your BraiN
Unify
Another goal was to find a way to connect/unite each hat as part of a “collection.”
A little back story:
My first design job was an internship at a local branding firm in Northern Virginia. I reported directly to the firm’s founder and chief creative, Tate Linden, who has been an influential mentor to me ever since. Tate was invited to do a TEDxTalk in Herndon, VA (I know, my inspiration is TEDTalk heavy). He adapted Gandhi’s model for happiness into his own model for unhappiness.
The visual aid for his model was a triple venn diagram, so I decided to reduce the graphic down to create the unifying mark for all the caps.
