Visual brand identity design
Overview
What I Did
Ideation, conceptualization, and design of visual identities for clients
Client Industries
Technology, Health, Fitness, Wellness, Beauty, Military/Government; Non-profit, Food & Beverage
Approach
Discovery/Brand Strategy (Positioning, personality, branded interactions)
Ideation (Mind-mapping, sketching, digitizing)
Evaluation (Use of propositional density to evaluate strength/relativity, A/B testing)
Tools
Adobe Illustrator
